Hyatt’s Inclusive Collection has officially published the results from its Time Rich Report, which happens to be a national consumer survey, geared towards examining how people perceive and managing one of their most valuable resources i.e. time.
Going by the available details, this particular study, conducted in collaboration with Wakefield Research, arrives bearing a particular focus on exploring the connection between current definitions of “quality time”, perceptions surrounding travel, as well as the powerful role it plays in helping people reconnect with loved ones, with self, and with what’s important.
As for the results, they revealed that a majority of Americans define quality time as meaningful moments with those they care about. From a statistical standpoint, 82% of Americans said they feel they aren’t getting enough time with the people who matter most, suggesting a widespread desire to forge deeper connections with others.
Alongside that, 62% of survey respondents said they consider travel to be quality time. Hence, regardless of whether reconnecting as a couple, bonding as a family, or simply recharging, respondents would showcase a clear desire for purposeful travel moments that, on their part, allow them to join with others and find meaning along the journey.
“Time is more than just a measure; it reflects what we value,” said Deepak Chopra, M.D of Hyatt’s Inclusive Collection. “Through this collaboration with Hyatt’s Inclusive Collection, we’re offering travelers tools to be more intentional, equipping them with practices that leave a positive impact to last long after their vacation ends.”
Talk about the published results on a slightly deeper level, we begin from how families were found to be the number one priority across all surveyed respondents. This translates to how 86% said they are lacking quality time and, on average, are spending nearly as much time on devices as with their kids.
More on the same would reveal that, if money were no object, 42% would prefer to take a dream trip with their family, entrusting the travel experience to bring everyone together.
Next up, 31% of couples say they don’t get enough time together, while 84% report that time away together had a positive effect even after they returned home.
Another detail worth a mention relates to how 55% of respondents said they feel lonely, with just half saying they had a meaningful conversation over the last week. In line with that, 50% said simply planning a trip boosts their mood. From the given lot, 1 in 4 also relayed a preference of travelling alone or with friends.
Launched in 2022, Hyatt’s Inclusive Collection currently operates a total of 11 distinct resort and hotel brands, each one designed to celebrate every moment for every lifestyle and stage of life. These properties include Impression by Secrets Resorts & Spas, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, Sunscape® Resorts & Spas, and Bahia Principe.
“Our first-ever Time Rich Report shows that travel is about much more than getting away – it’s about arriving at powerful moments and shared experiences,” said Ana Tomicevic, vice president, global brand leader, Hyatt’s Inclusive Collection. “For the travel industry, these findings suggest the need for a strong focus on creating strategies and delivering services that maximize quality time and reduce planning headaches and distractions for guests, all while allowing connections and personal time to flourish. This approach is already central to Hyatt’s Inclusive Collection and our more than 140 all-inclusive resorts, and we will be amplifying our mission with new programs.”
