Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, has officially announced the work it has done to innovate fan experience at LA Clippers’ Intuit Dome in Inglewood, California, thus marking a new step in smart stadium revolution happening on a global scale.
According to certain reports, the company’s effort would go on to modernize every relevant experience, including the avenue for purchasing tickets, entry into the arena, and personalized experiences once you are inside the arena.
More on that would reveal how Globant has worked alongside Los Angeles Clippers to create an end-to-end technology stack with over 500 features.
“From the moment a fan buys a ticket, all the way through their arrival at the arena, to enjoying the game itself, their experience at Intuit Dome is elevated by the immersive digital ecosystem we built with the LA Clippers,” said Martin Migoya, Co-Founder and CEO at Globant. “Intuit Dome is an inspiration for smart stadiums across the world and sets an example of what the future of tech-driven sports and entertainment looks like. It’s been an honor to work with the LA Clippers on this transformational project, and we hope that this will serve as an inspiration for more arenas around the world.”
Talk about some of these features on a slightly deeper level, we begun from a revitalized take on fan identity, which makes it possible for the fans to achieve personalized experiences before entry into Intuit Dome, as it builds a fan profile based on the user’s personal interests, background, desires, and preferences.
Next up, there is a smarter ticketing system coming into play. This translates to how fans can leverage Ticketmaster’s ticketing interface to access tickets and event details, request ADA seats, purchase subscriptions and season tickets, as well as seamlessly manage and sell tickets.
As for how Globant will smarten up entry into the arena, the stadium’s mobile application banks upon biometrics to expedite entry and strengthen security for Intuit Dome.
Turning our attention towards purchasing and retail, it will have the payment system integrated with the identity, ticketing, commerce, and loyalty programs to enable frictionless, grab-and-go purchases across food, beverage, and merchandise. In fact, with cashier-less checkout, Intuit Dome has already witnessed a 4-8x faster performance on its retail sales.
Rounding up highlights would be the focus on creating personalized experiences. This the arena will do by leveraging a real-time loyalty platform based on fan behavior. The idea here is to enhance the experience through customized promotions and content, in-seat engagement opportunities, and real-time updates about the game, concert or event.
“The speed of innovation and rapid adoption of artificial intelligence and immersive technologies is completely redefining sports, entertainment and hospitality,” said Nicolás Ávila, CTO for North America at Globant. “Not only is Globant leading these experiences for some of the world’s largest brands, but we’re also bridging the gap for fans between their entertainment and daily lives, whether it’s through a seamless purchasing decision, arena access or loyalty incentive. The goal is to help brands create memorable touchpoints for consumers and for consumers to have the most enjoyable experience possible.”
Globant’s rise up the ranks stems deploying a mix of technology and creativity to transform consumer experiences. The company’s excellence in what it does can be understood once you consider it is currently working alongside leaders like Google, Electronic Arts, and Santander, among others.
Beyond that, Globant has been named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report. The company is also, according to Brand Finance, the fastest-growing IT brand and the 5th strongest IT brand globally (2024).
“When Steve Ballmer set out to build the most innovative arena for the LA Clippers, it was clear that technology expertise had to be at the core of Intuit Dome’s development, design and deployment,” said George Hanna, Chief Technology & Digital Officer at the Los Angeles Clippers. “We partnered with Globant and other industry partners to create an innovative end-to-end technology roadmap, bringing Steve Ballmer’s vision for Intuit Dome to life
