Agilysys, Inc., a leading global provider of hospitality software and services, has officially announced the launch of Intelligent Guest Profiles, which would be a transformative play in regards to how hotels and resorts harness robust guest data across Agilysys hospitality solutions, and therefore, drive personalized service, smarter upselling, ancillary revenue, and deeper loyalty.
According to certain reports, Intelligent Guest Profile Services (IGPS) technology actually leverages the power of Agilysys guestsense.ai to provide a powerful, consistent, unified guest data search interface across all Agilysys hospitality applications.
For better understanding, Guestsense.ai’s contextual intelligence is well-equipped to prioritize results, beyond simple alphabetical sorting, and more accurately anticipate which guest a staff member is searching for based on characteristics such as “already in-house,” “upcoming reservation” or “recently checked out.”
The resulting data can easily accessed by staff and appears consistently across applications, a feat largely unachievable with disparate software and siloed data.
Another detail worth a mention is rooted in how Agilysys Intelligent Guest Profiles leverage a services-based architecture with “subscribe and sync” capabilities to continuously collect and share real-time behavioral, transactional and preference data across Agilysys software applications and properties. This it does to create a complete view of each guest from a “single pane of glass.”
On top of it, Agilysys’ latest brainchild can also track and store data better than any other guest profile offerings. Once it does that, the innovation then makes these insights available at every touchpoint. The available data is understood to include photos, preferences, detailed itineraries, related guest profiles, and member and/or loyalty status.
In case that wasn’t enough, Intelligent Guest Profiles also smartly aggregate each guest’s spending data and Recency, Frequency and Monetary (RFM) value metrics across transactions during each stay and over time. The idea here is to help hoteliers assess each guest’s lifetime value.
Such a mechanism, like you can guess, paves the way for more sophisticated use of artificial intelligence (AI) and machine learning in predictive and prescriptive guest promotion, retention, and loyalty programs.
At launch, IGPS unified search is enabled for Agilysys PMS systems (Versa, Stay and LMS), as well as across Agilysys ancillary revenue-related systems, including Spa, Golf, Reserve Dining and Activities, Membership and Book4Time.
Talk about the benefits of this value proposition on a slightly deeper level, we begin from the potential for closer connections between staff and guests. You see, the stated arrangement is supported by intuitive, and more importantly, simplified access of guest data which provides deeper insights than what has been provided by other alternative technologies.
Next up, there is a facility committed to provide personalized guest experiences. Complementing this would be a possibility of smarter upselling in real-time, and at scale, so to drive higher revenue per guest.
Hold on, we still have a few bits left to unpack, considering we haven’t yet touched upon how hotels can enjoy superior guest satisfaction and loyalty, thanks to more meaningful personalized service across all touchpoints.
We also haven’t touched upon the prospect of enhanced staff efficiency, something which stems from intuitive, consistent access to guest intelligence throughout the property.
Rounding up highlights would be an ability to replace “one-size-fits-all” guest relationships with data-driven, curated ones, blending digital and high-touch interactions that are both personal and profitable
“Intelligent Guest Profiles represent a quantum leap forward in how guest data is collected, shared and used,” said Rohith Kori, Senior Vice President, Corporate and Product Strategy for Agilysys. “The services-based, synchronized and aggregated data collection and sharing powered by guestsense.ai is light years ahead of the approaches other software providers have used in attempts to create unified guest profiles. The Agilysys Intelligent Guest Profile services technology meaningfully raises the bar for intelligently collecting and leveraging guest data to elevate personalized service and revenue across properties and amenities,”
