Starboard Group, the world’s leading retail curator at sea, has officially announced the expansion of its partnership with Virgin Voyages as the exclusive retail partner for Brilliant Lady.
Under the stated expansion, Starboard will offer a vibrant, curated shopping experience at sea through a combination of luxury, sustainability and discovery across 5,500 square feet of retail space on the ship, which will depart from New York City on its inaugural voyage. More on the same would reveal how guests can come expecting exclusive, destination-inspired collections, iconic fashion, beauty, and fine jewelry brands,
Not just that, the company will also leverage bold visual merchandising, open-flow boutiques, and pop-up activations that create an experience which is more concept gallery-like.
“We’re proud to continue building our partnership with Virgin Voyages as its exclusive retail partner for Brilliant Lady’s inaugural season,” said Lisa Bauer, Starboard’s President and CEO. “We’ve leveraged our curation expertise, creativity and global resources to create unforgettable retail offerings that perfectly reflect Virgin Voyages’ blend of modern, adults-only sophistication and rebellious fun.”
Talk about Starboard’s latest effort on s slightly deeper level, we begin from the company’s bid to launch the first ever tailored selection from French luxury brand, along with personalized beauty consultations and complete look transformations. Apart from that, guests can come expecting assortments from Blue Stallion Farm and cruelty-free, clean beauty from Briogeo. Men’s and women’s fragrances from the world’s most renowned luxury brands, including INITIO, Loewe, Mancera, Montale and Tom Ford, will are further understood to make the cut.
Not just that, Virgin Voyages will also introduce its first TAG Heuer boutique and smart sunglasses from the new Ray-Ban® Meta AI collection onboard Brilliant Lady.
Next up, we have multi-sensory activations to instigate connection, create memories, and foster discovery. These activations include exclusive liquor tastings, trunk shows, and personalized styling sessions. Complementing that would be the availability of customization options, such as engraving of jewelry, fragrances, and liquor bottles to personalization of apparel and accessories with Virgin Voyages–themed patches.
Another detail worth a mention is rooted in Virgin Voyages’ focus on sustainability. You see, this the company will do through collaboration with like-minded brands that source responsibly, such as Yellow Leaf Hammocks and Intelligentsia.
On Brilliant Lady’s High Street, Sailors will have an expertly-curated selection, geared towards extending product life cycles and reducing environmental impact. The said selection will feature certified pre-owned Rolex watches, lab-grown diamonds by sustainable jewelry brand Engrace Diamonds, and vintage luxury handbags from What Goes Around Comes Around.
Then, there is fine jewelry from Roberto Coin, which happens to be the Italian luxury brand celebrated for its craftsmanship, quality and design, joined by artisan handcrafted pieces from John Hardy, and fashion-forward designs from Shy Creation. This fashion jewelry shop will essentially offer collections from Uno de 50, Swarovski, Kendra Scott, Jet Set Candy and Shae, Starboard’s exclusive fashion jewelry brand.
Taking the baton for premium offerings would be showcase handbags and small leather goods from Coach, Marc Jacobs and Kurt Geiger. Beyond that, we have a range of timepieces, from the Swiss precision of Frédérique Constant, Longines, Movado, Norqain, and Tissot.
In case the given offerings weren’t enough, guests can also have a look at women’s resortwear, accessories and lifestyle pieces from trend-forward labels such as Kiwi St. Tropez, Lamarque, Skemo, whereas on the other hand, athleisure aficionados will be bestowed with stylish and functional Fabletics apparel for both men and women.
“Starboard is unique in its ability to turn retail into an immersive lifestyle experience that enhances each voyage, and we’re pleased to expand our partnership as we launch Brilliant Lady,” said Nicole Huang, SVP of Fleet Experiences at Virgin Voyages. “Through thoughtful curation and one-of-a-kind activations that blend exclusivity, storytelling and personalization, Starboard is setting a new standard for cruise retail and helping ensure our Sailors have an unforgettable experience.”
