IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software, had officially announced the launch of IDeaS Spotlight, which happens to be a first of its kind demand intelligence solution that makes it possible for marketers to generate the right demand at the right time.
According to certain reports, Spotlight arrives bearing the means to help both single properties and portfolios, all for the purpose of identifying and acting on high-value opportunities. These opportunities, on their part, are related to the deployment of impactful, demand-generating marketing tactics, informed by advanced analytics and AI.
More on that would reveal how this particular solution treads up a long distance to deliver robust demand forecast and price sensitivity capabilities for helping hoteliers across the board allocate marketing spend for maximum impact possible on incremental revenue.
“It’s clear there’s a world of potential for the hospitality organizations that can bridge the gap between forecast data and tactical execution. IDeaS is committed to providing the industry with the innovative tools needed to maximize the profitability and effectiveness of their commercial teams, and Spotlight is the latest in our efforts to break down the barriers to data-driven success,” said Sanjay Nagalia, co-founder, chief operating officer & chief technology officer at IDeaS,
Talk about the whole value proposition on a slightly deeper level, we begin from its promise to translate forecast data into concrete marketing action. This the solution does using a focused dashboard which is well-equipped to automatically identify periods of high revenue potential to help launch timely, impactful campaigns.
Next up, there is the prospect of enhancing campaign conversion, as well as influence guest behavior on the back of price sensitivity signals.
Another detail worth a mention is rooted in the potential for responding at significantly faster clip with unprecedented foresight into future marketing opportunities. Here, the new innovation effectively banks upon IDeaS G3 RMS’ advanced forecasting engine to help teams proactively adjust strategies and take a surgical approach towards demand generation.
Rounding up highlights would be the solution’s bid to encourage meaningful collaborative action by streamlining communication between marketing and revenue management teams with intuitive workflows that ensure no revenue opportunity is left behind.
Founded in 1989, IDeaS’ rise up the ranks stems from combining industry knowledge with innovative data analytics technology to create sophisticated yet simple ways of empowering revenue leaders with precise, automated recommendations. The company’s excellence in what it does can also be understood once you consider it delivers revenue science, at present, to more than 30,000 properties across 164 countries around the world. These properties markedly represent several industry-leading hotel, event, and parking clients.
“For years, IDeaS solutions have served as the source of truth for future demand. With the introduction of Spotlight, hotel marketers can now drive their campaigns with that same state-of-the-art demand-driven forecasting. Spotlight is a purpose-built performance intelligence tool designed specifically for marketers. Gaining future insights available only from IDeaS’ G3 RMS, hotel marketers can now connect the dots from forecast to action at a speed and scale like never before, leveraging and measuring the impact of demand-generating campaigns,” said Mike Chuma, vice president of global marketing of IDeaS
