CAVA, the category-defining Mediterranean fast-casual restaurant brand, has officially announced the launch of its enhanced loyalty program, which brings forth three new status levels, Sea, Sand, and Sun, each one designed to reward and surprise its loyal guests.
According to certain reports, this particular development arrives on the scene bearing an ability to reward members with points on eligible purchases, with the stated points tracked in the CAVA App and on cava.com.
Talk about these three levels on a slightly deeper level, we begin from Sea (Entry Level), which is meticulously-designed to offer core rewards, birthday surprises, sneak peek information, and member-only offers.
Next up, there is the Sand level (Unlocked after 1,500 Points). This iteration conceives for users an assortment of elevated benefits and more frequent surprises, along with access to periodic earn multipliers.
Then, there is the Sun package (unlocked after 4,500 Points. Understood to be the highest level available, the stated package provides you with the most generous offerings and opportunities to earn points, with the disbursement proceedings only becoming faster during featured promotions.
CAVA also took this opportunity to introduce a first-of-its-kind Status Matching Program, which is designed to reward members who hold status in select loyalty programs across industries (airlines, hotels, cruises, retail/beauty, and other restaurant brands). The eligibility of these members will be markedly matched into Sand or Sun for the balance of 2025.
Markedly enough, while enjoying their matched status, members can also come expecting to earn points quicker that count toward their 2026 level, giving them a head start on unlocking a higher level. As for when statuses reset at the start of 2026, all points earned in 2025, including during the Status Match period, will play a decisive role in revealing their new rewards level.
More on the same would reveal how CAVA rewards members can submit proof of their current qualifying status via a Status Match Form. Once submissions are reviewed and approved, members will see their matched level reflected in their account..
Founded in 2006, CAVA’s rise up the ranks stems from combining healthful food and bold, satisfying flavors at scale. The company’s excellence in what it does can also be understood once you consider it presently serves guests across gender lines, age groups, and income levels.
“As someone who has always loved the thrill of a strong loyalty program through tracking status, unlocking perks, and feeling at home with certain brands, I couldn’t be more excited to bring that same sentiment to CAVA,” said Andy Rebhun, Chief Experience Officer at CAVA. “Great hospitality creates loyalists, and we’re proud to have so many at CAVA already. With our revamped loyalty program, we’re borrowing the best of travel and hospitality, and introducing it to an untapped industry: fast-casual dining.”
