SevenRooms, the leading CRM, marketing, and operations platform for hospitality, has officially announced the launch of three new AI-powered features i.e. AI Responses, AI Feedback Summary, and AI Note Polish, each one designed to help restaurants deliver personalized guest experiences, while simultaneously saving time and labor.
Before we dig any further, we must take into account how labor shortages and rising costs across the board have spelled an urgent need for hospitality industry operators to find solutions that can help them work smarter without sacrificing the personalized service guests expect.
Making such a need even more evident would be one recent study, where it was revealed that more than 47% of U.S. operators have already benefited from quicker decision-making using AI.
To capitalize upon this very shift, SevenRooms’ AI features arrive on the scene bearing an explicit focus on eliminating repetitive tasks and making guest data instantly actionable to create experiences that, on their part, can drive loyalty and revenue.
You see, regardless of whether your agenda is responding to guests in record time or surfacing insights that improve service, the stated new tools can make it possible for you to deliver next-level hospitality.
“SevenRooms AI Responses and AI Feedback Summary have offered a highly efficient and effective way to respond to reviews with personal and professional language,” said Chloe Zachary, Manager with Innovative Dining Group. “It changed responding to multiple reviews from a 30-minute task to a 5-minute task, creating more time to focus on remedying guest lowlights and our in-person presence. The AI responses are thorough, and the ability to rephrase allows us to find the perfect response for each guest.”
Talk about SevenRooms’ new tools on a slightly deeper level, we begin from AI Responses, which can come in handy to instantly draft personalized, on-brand responses against guest emails, texts, and reviews. This means operators can set a custom tone to make every message sound like it’s coming from a well-trained Guest Relations team.
So far, restaurants using AI Responses have seen a 27% decrease in time to respond to guest feedback. Furthermore, they have responded to 35% more feedback than those not using it. In case that wasn’t enough, they have also experienced an 80% increase in messages sent within two minutes of starting a draft.
Next up, we dig into SevenRooms’ AI Feedback Summary solution. Such a technology can allow you to automatically analyze all guest feedback from across channels and deliver weekly summaries highlighting themes, opportunities, and areas for improvement.
Up until now, the given AI Feedback Summary Solution has empowered guests to better understand guest sentiment in seconds, simplifying the process of coaching staff, improving operations, and doing away with any need to spend hours searching through online reviews across an array of channels.
Rounding up highlights would be the AI Note Polish technology to automatically organize and standardize guest notes, something it does for the purpose of transforming scattered details into clear, actionable insights. The idea behind that is to award operators a clean and reliable database, thus driving better personalization and loyalty.
Till date, users of this solution have succeeded in delivering better guest experiences without having to sort through long, unstructured notes, and histories of long-time guests.
Founded in 2011, SevenRooms’ case is only made stronger by the fact that it presently has more than 13,000 dining, hotel F&B, nightlife and entertainment clients globally. These include Curator Hotel & Resorts Collection, Marriott International, MGM Resorts International, Mandarin Oriental Hotel Group, Wynn Resorts, Jumeirah Group, Hard Rock Hotels & Resorts, and more.
“We believe that AI should enhance hospitality, never replace it,” said Kinesh Patel, CTO & Co-Founder of SevenRooms. “We’re giving operators tools that save time on manual work so they can focus on what matters – delivering personalized, memorable guest experiences. Working behind the scenes, these features help restaurants respond to guests faster, organize data critical to their operations, and automatically turn guest feedback into action for their teams. In an industry facing rising costs and operational pressures, our AI helps teams do more with less, all without compromising service. This is the future of SuperHuman Hospitality™”
