Expanding the Scope of AI to Solidify an Already Industry-leading Booking Avenue

Sabre Hospitality has officially announced the launch of latest advancements for its SynXis Concierge.AI.

According to certain reports, the stated advancements seemingly expand AI capabilities into SynXis Booking Engine, while simultaneously offering instant, intelligent responses across key hotel guest-facing channels, including website, email, social platforms, and voice.

More on the same would reveal this particular development builds upon Concierge.AI’s ability to generate powerful insights and boost conversions, increase website engagements, and streamline operations, thus saving time and cost. In case that wasn’t enough, hotels can also configure the solution at the chain, brand, or property level for brand consistency and control.

“From the foundation of our flagship property 160 years ago – which was the first hotel to offer air conditioning, hydraulic elevators, and hot and cold running water in guest rooms – pushing the boundaries of what’s possible has always been part of our DNA,” said Sean Seah, Langham Hospitality Group’s Senior Vice President – Strategy, Technology and Innovation. “Sabre’s SynXis Concierge.AI solution greatly enhances our ability to address multilingual queries and booking requests from our guests while preserving the personal and intuitive touch our customer service is renowned for.”

Talk about the whole value proposition on a slightly deeper level, we begin from how the latest SynXis Concierge.AI functionality will likely include, for starters, a cutting-edge Booking Agent, who happens to be an AI-powered chatbot embedded right in SynXis Booking Engine to assist with real-time inquiries, room suggestions, booking support, FAQs, and local recommendations.

On top of it, available in more than 50 languages, the all-new Booking Agent can also deliver fast, personalized responses that drive higher conversions, reduce booking abandon rates, and capture direct bookings which may have otherwise gone to OTAs.

Next up, users can come expecting a bleeding-edge take on email automation. Basically, the solution provided here banks upon AI to manage high volumes of travel-related emails, using key extracted information (like travel dates or party size) and generating personalized offers. Such a mechanism, like you can guess, really goes the distance to improve response speed, booking efficiency, and reduce staff workload.

“We give hoteliers the tools to meet travelers where they are with efficiency, yet with a human touch. SynXis Concierge.AI helps them scale service, increase conversions, and operate more efficiently – without compromising the guest experience. What sets these AI tools apart is the ability to combine automation with personalization, giving hotels the control to maintain their brand voice while enhancing efficiency,” said Amy Read, Vice President of Innovation, Sabre Hospitality.

Another detail worth a mention is rooted in the availability of a Social Connect solution. This one arrives on the scene bearing an ability to facilitate AI-powered guest engagement across popular social platforms including Facebook, Instagram, Messenger, and WhatsApp Business. Managed through a single unified inbox, hotels can leverage the innovation in question to streamline communications, ensure a consistent brand voice, as well as generate insights into guest sentiment and trends.

Rounding up highlights would be a Voice Connect solution, which effectively integrates an AI phone agent into hotel telephone systems to provide 24/7 support for guest inquiries, bookings, and call transfers. All in all, the solution can boost operational efficiency to a significant degree, and alongside that, it can also deliver fast, personalized service over the phone.

Founded in 1960, Sabre Corporation’s rise up the ranks stems from addressing the most complex challenges in travel. The company’s portfolio of solutions is presently focused on empowering airlines, hoteliers, agencies and other partners in the context of retailing, distributing and fulfilling travel worldwide.

Sabre’s excellence in what it does can also be understood once you consider it serves customers in more than 160 countries across the globe.

“A year ago, we announced that SynXis Concierge.AI was live and being used by our Customer Care & Delivery team to deliver faster, more accurate assistance, and it was our vision to add AI to other areas of our portfolio in thoughtful ways to move the dial for our customers (hoteliers) and their guests,” said Scott Wison, President, Sabre Hospitality. “We are kicking off early adopter testing of Concierge.AI functionality in SynXis Booking Engine in June.”

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