NuxGame, a leading B2B provider of iGaming solutions, has officially announced the launch of its Casino API and Sports Betting API i.e. two dynamic tools, geared towards aiding the operations of online casino and sportsbook operators.
According to certain reports, these advanced API solutions emerge out of stealth as well-equipped to streamline operations, enhance user experiences, as well as drive business growth through a flexible, scalable, and easy-to-integrate technology.
To understand the significance of such a development, we must take into account how the global online gambling market reached approximately $117.5 billion in 2025, relaying a 10.6 percent year-on-year increase. Not just that, it is also projected to reach a staggering $186 billion by 2029.
If we talk just about the United States, commercial iGaming revenue would go on to surge by 28.7 percent during 2024, settling around the figure of $8.41 billion. Sportsbooks also achieved a record revenue of $3.66 billion during the fourth quarter alone so to showcase the strong demand for regulated digital wagering.
Taking those growth prospects into consideration, sportsbook businesses and online casinos could very well require solutions that offer seamless integration, adaptability, and a competitive edge.
Against that, NuxGame APIs bring forth an industry-leading ability to address these needs using powerful back-end solutions that, on their part, integrate a wide range of services, right from game aggregation to payment processing, player management, and real-time data analytics.
Talk about NuxGame’s API solutions on a slightly deeper level, we begin from casino APIs.
For starters, there is a focus on seamless game aggregation. This particular API integrates over 14,500 games from 120+ premium providers to ensure that operators can access various gaming content, all for the purpose of attracting and retaining players.
Next up, we have player engagement tools coming into play that will package Free Spins for no-risk winning, Network Tournaments for competitive play, and Live Streamer Promotions for audience rewards.
Another detail worth a mention is rooted in one flexible payment Integration, which conceives support for multiple payment methods and currencies to cater to a global player base.
Beyond that, we have real-time analytics and 24/7 support, where users can come expecting advanced reporting and tracking tools to monitor real-time performance, transactions, and player activity.
Rounding up casino APIs would be an assortment of custom thumbnails and custom skins. Custom thumbnails basically have a critical role in increasing click-through rates, whereas on the hand, custom skins are known for transforming user interfaces and enhancing the overall user experience.
Turning our attention sports betting APIs, they would conceive support for an in-house feed hub which, backed by tier-one suppliers, delivers 210 000+ monthly events across 125+ sports and 3 000+ betting markets, including a rapidly growing esports lineup.
Next up, we have convenient back office mechanics. This translates to how NuxGame’s trading desk can effectively handle risk management, odds movement, client segmentation, and reporting, thus empowering operators to focus on marketing and growth.
Then, there is a promise of 99.9% uptime. Such a high level of reliability should be able to keep players consistently engaged in the gaming experience. Complementing the same would be a fact that revenue generated from player activity remains stable and continues to grow so to provide a solid foundation for ongoing business success.
Alongside the given features, these APIs offer a shot at seamless integration. Thanks to their smart back-end system, NuxGame’s sports APIs can be seamlessly integrated in just a few days after the contract is signed.
Among other things, we ought to mention how both casino and sports APIs will be helped by NuxGame’s proven reliability, its ability to deliver solutions as per your business’ requirements, as well as the company’s future-proof technology.
“We understand the unique challenges that online casinos and sportsbooks face in today’s fast-paced market. Our API solutions are tailored to provide operators with the tools they need to succeed—whether focused on casino games or sports betting,” said Yanina Kaplya, CMO at NuxGame. “By offering a unified suite of APIs, NuxGame gives operators the flexibility to build custom solutions, scale efficiently, and offer a superior gaming experience to their players.”
