Shiji, the global hospitality technology leader, has officially announced a significant upgrade for its Reviewpro Reputation’s AI Responses feature.
According to certain reports, this newly-updated solution will allow hoteliers, with just one single click, to generate context-aware response drafts, aligned with their unique tone preferences, property insights, and guest feedback. This piece of value can come in handy for redirecting staff time towards meaningful guest service.
Overall, such a mechanism, like you can guess, should lead to more consistent engagement and elevated trust with prospective guests.
In fact, Shiji’s latest innovation has already made an impact for HM Hotels, where it was used to respond to over 82% of 661 reviews received, with a response time for negative and neutral reviews under 2.7 days, as well as a 100% response rate on key platforms like Google, Booking.com, and TripAdvisor.
To understand the significance of such a development, we must take into account a fact that, while responding to online reviews is a key driver of reputation performance, operational pressure continues to cause delays or inconsistency across the board.
Against that, Reviewpro Reputation’s enhanced AI brings forth an ability to automatically generate polished draft, relaying acknowledgment of both praise and critique. Here, clients can basically define their tone (formal, friendly, empathetic, and the new Business Casual), preferred length, and signature template. Once they do so, the relevant tool seamlessly integrates “Property Insights” to ensure replies feel aligned with the brand’s voice.
Talk about the whole value proposition on a slightly deeper level, we begin from the promise of tailored tone and structure itself, something which empowers you to choose from enhanced tone options, be it formal, friendly, empathetic, and the versatile Business Casual, designed to blend professionalism with warmth and ensure proper pronoun use across languages.
Next up, there is potential for comprehensive workflow visibility. This translates to how the new “AI Response Generated” icon and dedicated filters make it possible for managers to track which reviews are draft–ready and which are live, thus eliminating oversight and preaching greater accountability.
Another detail worth a mention is rooted in a facility committed to bulk replies. You see, thanks to one-click bulk response capability, hoteliers can come expecting to seamlessly generate contextual replies for 20+ reviews at the same time, offering a scenario ideal for busy teams or large properties.
Rounding up highlights would be the solution’s intentional co-pilot design. Basically, hoteliers retain full editorial control, with every draft reviewable and editable before publishing.
Among other things, it ought to be acknowledged that this particular development arrives at a time when guest expectations are higher than ever. These evolving expectations have also triggered a drop in average response time globally, going from 10 days in 2021 to just 3.2 days in 2025,
Founded in 1998, Shiji’s rise up the ranks stems from ensuring seamless operations for hoteliers day and night. The company’s portfolio of solutions presently covers Property Management System, Point-of-Sale, Guest Engagement, Distribution, Payments, and Data Intelligence.
Shiji’s excellence in what it does can also be understood once you consider it serves more than 91,000 hotels worldwide, including the largest chains.
“AI Review Responses is not just about responding fast. It lets hotels to efficiently respond in a brand aligned voice and frees staff to focus on delivering remarkable guest experiences,” said Rafael Patiño, Senior Director of Product Management at Reviewpro Reputation. “The new bulk generation option takes efficiency to the next level. It allows teams to generate responses for multiple reviews at once. This helps staff save valuable time and maintain full control over the responses sent”
