FCM Travel, a global leader in travel management across nearly 100 countries, has officially confirmed the re-launch of ‘Sam’, which happens to be an advanced intelligent agent, geared towards powering every digital touchpoint across a typical travel planning journey.
According to certain reports, Sam will be available across FCM’s proprietary Platform, app, and browser extension. Once called upon, it can be expected to provide personalized, efficient, and seamless travel solutions, thus making the whole experience smarter and more rewarding for customers globally.
More on that would reveal how the stated assistant will leverage FCM’s award-winning technology to effectively anticipate user needs, provide real-time answers, packaged along with uniquely tailored recommendations that can streamline every aspect of travel.
Markedly enough, Sam also has the infrastructure in place to actively learn from every single transaction. Such a mechanism, like you can guess, really goes the distance to conceive intuitive support for users regardless of whether they are booking trips, managing itineraries, or accessing travel insights.
“Sam is a game-changer for our customers,” said John Morhous, Global Chief Experience Officer at FCM Travel. “This isn’t just about answering your questions – it’s about creating a travel companion that understands your preferences, simplifies complex tasks, and enhances every journey. In a sea of sameness, Sam delivers a true alternative by empowering all our travellers, bookers, and managers to focus on what matters most, while giving them the confidence that their travel needs are handled effortlessly.
Talk about the whole value proposition on a slightly deeper level, we begin from the promise of real-time solutions. This translates to how, right from checking airport security wait times to confirming visa requirements, Sam can seamlessly deliver instant, accurate answers to keep travellers on track.
Next up, we must expand upon the availability of personalized and proactive support. You see, Sam arrives on the scene bearing an ability to tailor recommendations based on user preferences, such as suggesting optimal flight classes or loyalty benefits for upcoming trips.
“We pride ourselves on listening to the wants and needs of our customers, and this helps us to guide our innovation drive, allowing us to automate the ordinary to deliver the extraordinary,” said Morhous.
Another detail worth a mention is rooted in the prospect of a multi-platform access. Hence, it can easily tap into mediums like mobile, desktop, or chat to deliver at your disposal a consistent and intuitive experience.
Hold on, we still have a few bits left to unpack, considering we haven’t yet touched upon the fact that Sam also makes a consideration for unplanned events. In essence, the AI agent is very well prepared to offer virtual help in the context of any potential delays, cancellations, and emergencies. It will provide this, for instance, by surfacing options, policies, and contacts without the traveler even having to ask.
We also haven’t touched upon the technology’s commitment to enhanced security and compliance. Built atop robust centralized processes, Sam propels you to enjoy a top-grade level of data security and compliance.
Rounding up highlights would be the Sam’s adaptable behind-the-scenes ‘playbooks’ for travel managers. Thanks to these playbooks, any interaction with Sam can be configured to meet customer needs, and therefore, allow travel managers to create a unique experience which should drive program goals.
Founded in 1993, FCM’s rise to become one of the world’s largest travel management companies stems from its industry-leading technology, which gauges clients’ needs in advance, and at the same time, keeps expert-led human support always available on-hand.
The company’s excellence in what it does can also be understood once you consider it currently serves plenty of heavyweights, including many household brands, such as Fortune, and FTSE 100 companies.
“Unlike siloed AI systems, Sam’s shared learning environment not only empowers our customers with a conversational assistant that anticipates their needs, but also enhances our internal operations,” said Morhous. “By equipping our experts with enriched customer profiles and real-time insights, they can deliver our customers a faster, more impactful service. This is about making travel more rewarding and efficient for everyone involved.”
