European hospitality brand begins its U.S. journey with a focused, quality-first expansion
New York City, United States, 27 February 2026 – European short-term rental and apart-hotel brand Belvilla has officially entered the United States, marking a major milestone in its global growth journey. The brand, owned by PRISM, secured 10 U.S. properties through the Sonder bankruptcy court process, bringing its lifestyle-driven and technology-enabled hospitality model to American cities for the first time.
This move represents Belvilla’s first operational expansion outside Europe. Rather than a rapid rollout, the company has taken a selective approach, choosing properties that align with its focus on strong unit economics, operational efficiency, and a consistent guest experience.
Through the court-led process, Belvilla acquired 10 properties out of 79 available assets. These properties are located across major urban markets, including New York, New Orleans, Seattle, Denver, Philadelphia, Austin, Phoenix, and Brooklyn. As part of its initial launch, Belvilla has already begun operations at The Dutch and Court Square in Long Island City, New York, and The Louie Hotel in New Orleans under its upscale urban concept, Belvilla District 6.
Company executives say the decision to enter the U.S. market was driven by careful planning rather than speed. The selected properties met strict internal benchmarks for cost control, operational feasibility, and long-term sustainability. This measured strategy reflects Belvilla’s wider philosophy of steady, profitable growth rather than aggressive scaling.
Belvilla’s U.S. debut builds on its strong European foundation, where it operates more than 60,000 holiday homes across countries such as the Netherlands, France, Germany, Italy, Spain, and Austria. Its parent company, PRISM, already has a significant presence in North America through brands such as Motel 6, Studio 6, and OYO.
According to Ankit Tandon, Global COO and CEO Europe at PRISM, the U.S. launch is a strategic step. He explained that the company chose properties where the business model works from day one, creating a balanced outcome for guests and property owners. He also noted growing interest from U.S. landlords in partnering with Belvilla as the brand gradually expands its footprint.
Property owners involved in the launch echoed this confidence. Peter Papamichael, owner of Court Square in Long Island City, said Belvilla’s focus on long-term economics and operational clarity gives owners confidence in a sustainable partnership. Shimon Siboni, CEO of Issta Nadlan, which owns The Dutch, described the collaboration as the start of a long-term strategic relationship. Meanwhile, Zach Kupperman, owner of The Louie in New Orleans, highlighted Belvilla’s balance of smart economics and guest-focused operations.
Looking ahead, Belvilla plans to operate a limited number of U.S. properties as it studies market response and refines operations. The company believes this disciplined approach will help it build a strong, lasting presence in the competitive U.S. hospitality market.
