W Hotels, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, has officially announced a revamped version of its W Hoboken property, which happens to be a luxury urban oasis focused on complementing Hoboken’s vibrant dining, social, and cultural scene.
Talk about this newly-designed property on a slightly deeper level, we begin from its Living Room, boasting a free-flowing vibe. This translates to how the area effortlessly shifts from a relaxed daytime hub for coffee and curated bites to a lively social scene in the evening. It further offers guests and locals an inviting urban respite in the midst of an industrial city.
W Hoboken also seamlessly taps into local culture by accommodating unique spirit and character of the city. You see, a wall of metal mesh tubes weaves through the Living Room so to epitomize industrial materials of Hoboken’s historic train tracks, whereas on the other hand, the iconic red arch of the Living Room Bar pays homage to the city’s curved architecture.
Next up, we must expand upon the Living Room dinner menu, where guests can access elevated, housemade creations inspired by refined hors d’oeuvres, with standout offerings like mini lobster rolls, everything cream puffs with pimento cheese, and decadent truffle arancini. Complementing that would be a specialty caviar service, decked up with housemade blinis, as well as mini baked potatoes and signature tater tots crowned with caviar.
Turning our attention towards the cocktails, they take inspiration from all across the globe, helping guests enjoy Fizz de Provence featuring Citadelle gin, artonic melon liqueur, Aperol, egg white, cream, and lemon; Kyoto Bridge made from Haku vodka, sake, ceremonial matcha, and yuzu; along with Obelisco After Dark crafted using Fernet branca, coffee liqueur, redemption bourbon, early gray, lemon, and coconut.
“We envisioned W Hoboken as a cultural hub of connection – an oasis amidst the busy city for guests and locals alike to converse and feel inspired,” said Joanna Sanchez, General Manager, W Hoboken. “This transformation has redefined the property, infusing it with bold new design and a fresh perspective that reflects the spirit and heart of Hoboken today.”
Another detail worth a mention is rooted in W Hoboken property’s 223 stylishly appointed guest rooms that will play the role of an extension of the communal Living Room experience. Markedly enough, each guest room is designed with cozy nooks that function as an intimate gathering space to invite relaxation and connection, with each nook featuring a warm, sculptural pendant light crafted from amber glass, polished chrome, and white globes.
As for the bathroom mirror, it boasts undertones of the tunnel connecting New Jersey to New York, a symbolic nod to Hoboken’s legacy as a bustling transportation hub.
Alongside these rooms, the property also offers 20 Superior Suites that bear a dedicated bedroom, a powder room, and a living room with a balcony. To along with this, they have a social space in the living room, designed on the back of vibrant colors and rich textures, while a green glass pendant light above the dining table delivers an acknowledgement to the city’s maritime heritage.
Even the seating arrangement is made in such a manner that it delivers unparalleled, sweeping view of the New York skyline.. All in all, throughout the provided space, guests may experience the specially curated artwork inspired by waterfront sunsets.
Headlining the given lineup of suites would be Penthouse I and Penthouse II Suites. Penthouse I Suite basically offers an upgraded experience with two bedrooms, a powder room, and kitchenette within the living room. On the flipside, Penthouse II Suite provides one-bedroom layout with a powder room, kitchenette, living room, and balcony. Despite all their differences, both suite types conceive a perfect blend of space and sophistication.
“W Hoboken embodies the modern evolution of W Hotels, where bold design, vibrant energy, and an our iconic Whatever/Whenever service culture come together to create an unmistakably dynamic guest experience,” said George Fleck, Senior Vice President and Global Brand Leader, W Hotels. “Set at the footsteps of New York City, the brand’s birthplace, W Hoboken captures both the pulse of the city and the relaxed rhythm of the waterfront. With striking skyline views and a sophisticated maritime aesthetic, it stands as a true cultural catalyst in this vibrant destination. This transformation represents a bold step forward in our continued commitment to redefining luxury lifestyle hospitality.”
