HqO, the world’s leading real estate experience platform, has officially launched the industry’s first system of record for customer experience in commercial real estate.
According to certain reports, the stated solution will cover, at launch, components like tenant engagement, operator performance, and investor value creation. More on the same would reveal how it effectively unifies asset management, tenant lifecycle, and operational workflows into a single, intuitive system, all for empowering property owners and operators to drive loyalty, efficiency, and long-term asset value.
Now, to understand the significance of such a development; we must take into account a fact that, even though AI holds enormous promise when it comes to commercial real estate, disconnected data and systems continue to hamper the industry’s growth prospects.
In response, HqO’s platform addresses this head-on by consolidating and surfacing comprehensive insights into building operations and tenant experience. Such a mechanism, like you can guess, treads up a long distance to facilitate automation, while simultaneously setting the stage for generating AI-powered insights.
Once generated, these insights can come in handy for lease renewal forecasting, smarter operational planning to improve NOI, as well as benchmarking performance across assets and regions.
“We’ve partnered with the most sophisticated operators across the globe, and what we continue to hear is clear: the market has lacked a holistic system to manage the full lifecycle of both the tenant and the asset,” said Chase Garbarino, CEO and Co-founder of HqO. “At its core, it’s a purpose-built CRM for commercial real estate that acts as the system of record for the customer experience. It also accelerates operators’ AI-readiness. That’s the gap we’re solving, and it’s one of the industry’s most urgent needs today.”
Talk about the whole value proposition on a slightly deeper level, we begin from how the HqO’s new platform essentially focuses on three particular mission-critical workflows, each one focused on empowering property, asset, and experience teams to create vibrant, profitable properties that deliver on today’s expectations for flexibility, hospitality, and measurable workplace ROI.
The stated assortment of workflows includes asset management, something which relates to powering strategic decisions and managing your portfolio in one place. This workflow can also consolidate building, vendor, tenant, user, and transaction data to gain a real-time, scalable view of asset performance and customer health, thus enabling smarter capital planning, improved reporting, and better stakeholder alignment.
Next up, we have a workflow focused on tenant lifecycle. This one is inclusive of efforts to foster loyalty with hospitality-driven experiences across the tenant journey. This HqO’s latest brainchild will do by digitizing and streamlining tenant onboarding, access provisioning, amenity usage, events, and communications.
“Our customers are redefining what it means to operate a real estate portfolio,” said Shelly Just, SVP of Client Strategy & Operations at HqO. “They’re moving beyond traditional property management toward experience-led operations—where every interaction is intentional, every detail matters, and technology enables a seamless journey for the customer.”
Another workflow headlining HqO’s new platform revolves around building operations. You see, by bringing access control, visitor management, work orders, and resource booking into one platform alongside the tenant lifecycle, property teams can save a large chunk of their time, and therefore, deliver consistent, high-quality, hospitality-driven service.
Among other things, we ought to mention how the development in question also brings forth HqO’s proven deployment methodology i.e. REX Framework, which aligns experience delivery with financial outcomes. Furthermore, the framework gives organizations outcome-driven environments where every interaction is capable of transforming properties and driving tenant satisfaction, operational excellence, and long-term performance.
All in all, with a tenant’s journey well-connected to the investor lifecycle, HqO makes it possible for teams to drive critical KPIs across asset performance (e.g., NOI, CapEx ROI), experience (e.g., satisfaction, retention), and operations (e.g., uptime, efficiency).
“What makes this shift so powerful is the recognition that every building is unique. This release gives our clients the tools to unify systems, adapt to the nuances of their assets, and deliver elevated experiences at scale. It’s a foundational step toward more resilient portfolios—built for an AI-powered future, but grounded in the real operational needs of today,” said Shelly.
