Lighting Up the New NFL Season with Unmatched Tech and Culinary Experiences

Aramark Sports + Entertainment has officially announced the launch of new culinary creations, seamless self-checkout technology, exclusive souvenir, and retail collaborations across eight NFL stadiums.

According to certain reports, the stated flurry of innovations, at launch, range from inspired menu items to fan-favorite staples, each component geared towards elevating the game day experience from the concourse to the stands and beyond.

Talk about some of these offerings on a slightly deeper level, we begin from Acrisure Stadium, where Steelers fans and guests can enjoy Pick 6 Sammies, which happens to be a kiosk self-order concept featuring new sandwich creations including the Beef and Cheddar, Vermont white cheddar, jalapeño-bacon jam, a Crab Cake Sandwich, and a Crispy Chicken Sandwich topped with orange marmalade and creole mustard on a brioche bun, and more.

Apart from that, there will be Franco’s new PeppeRooney and Sausage Pizza, an indulgent Pittsburgh Pierogi Pileup featuring fried pierogis, hot Italian sausage, white cheddar cheese sauce, French fries, honey mustard slaw, dill crema, fresh dill, as well as upscale nacho portables.

Next up, we have GEHA Field at Arrowhead Stadium, which will become the first NFL venue to offer reusable cups stadium-wide for every event this season. More on that would reveal how the stadium will use more than 42,000 reusable cups at every home game and event, collected after use, sanitized, and redistributed at the next event.

Chiefs will further roll out the highly popular Uncrustables through a griddled Strawberry Uncrustable topped with fried chicken bites and sour apple slaw. Alongside that, fans can come expecting new menu items like Pigskin “Dog” i.e. a bacon buttered bun, available with candied jalapeño pork belly slab, smoked pulled pork, spicy marshmallow crème, the BBQ Pit on a Stick, Two-Point Confection loaded with donut holes, chocolate bacon bark, salted caramel, and whipped cream.

Moving on to Huntington Bank Field, it will see expanded facial recognition Express Access  paving the way for a seamless experience and highly efficient self-checkout for Browns fans and guests at all Aramark locations throughout the stadium, equipped with Mashgin and Tapin technology and kiosks.

Looking past that, the stadium’s menu is expected to include new food concepts including Aramark’s proprietary brand John Dough Pizza Co and Gilded Wing, as well as Buffalo & Plain Chicken Mac & Cheese (Great Lakes Cheesesteaks, Rocco Whalen), Elote Corn Bowls (Sauce the City – Vic Searcy), and Michael Symon’s Smoked Brisket and Pork Sandwiches (Symon’s Burger Joints & Mabel’s).

Aramark will also reinvigorate the experience at Empower Field, Mile High, which will bring to your disposal an infusion of local Denver cuisine with new local restaurant partners including Bird Call, Cholon, and Bagel Deli.

For instance, the stadium now features Coca-Cola Barbecue Burger inclusive of Coca-Cola barbecue, two beef patties, cheddar cheese, beer-battered onion rings, dill pickles. Fans can also enjoy Jackalope Mac Stack, which blends Smoked antelope, rabbit, and pork sausage, Flamin’ Hot CHEETOS® dust, green chili mac, blue corn tortilla, and green onion.

Turning our attention towards Paycor Stadium, home to Cincinnati Bengals, it will offer for the new season a host of food concepts.

These concepts include Chopped Brisket Sandwich, a 14-hour Texas-style beef brisket with pickles, served on a King’s Hawaiian bun. Furthermore, there will be Downtown Dogs that include Brooklyn Dog, San Antonio Dog, and Chicago Dog. (Located in CareSource Club, West Club, and Premium).

Another detail worth a mention would be in the availability of a Pulled Pork Sandwich, offering a smoked Carolina-style pork shoulder with cider vinegar BBQ sauce and pickles on a King’s Hawaiian bun.

Joining that would be a dessert concept featuring hot buttered popcorn, cakes, Killer Brownies, and ice cream sundaes.

Rounding up highlights would be Summer Signature Cocktail – Orange Creamsicle, made up of Smirnoff Vanilla Vodka, Monin Orange Syrup, and Citrus Blend served exclusively in a souvenir “Touchdown Cup”.

“As we kick off the 2025 NFL season, our mission is clear: deliver world-class hospitality and unforgettable moments that keep fans coming back,” said Alison Birdwell, President and CEO of Aramark Sports + Entertainment. “By listening to fan preferences, we’re proud to keep innovating and crafting dynamic, immersive atmospheres filled with upgraded menus and engaging experiences.”

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