Komo Technologies has officially announced the launch of its Engagement Operating System (OS), which makes it possible for brands to move beyond transactional campaigns and loyalty programs, driving towards more meaningful, engagement-first customer relationships.
According to certain reports, the stated OS arrives bearing Komo’s AI co-pilot, a solution designed to help marketers ideate and launch interactive campaigns in minutes. Beyond that, the Engagement OS brings Komo Loyalty to reward participation, attendance, and feedback.
In case that wasn’t enough, it is also launching an enhanced Komo Surveys, capable of capturing real-time customer feedback at peak attention moments.
When leveraged in conjunction, these updates will seamlessly empower marketers to design, build, and deploy entire customer engagement journeys from a single platform.
“We have chosen Komo’s Engagement OS to enhance our technology ecosystem, as it enables our customers to design, build, and deploy the entire customer engagement journey from a single platform. Komo’s rapid AI integration is impressive, but what truly sets it apart is the way it’s purposefully embedded into the platform to create tangible value for the end user —not just as a surface-level marketing feature. We’re excited to see how Kai will unlock new opportunities for our partners to engage their audiences.” said Simon Morris, Head of Partnerships & Business Development, Comcast Technology Solutions Streaming, Broadcast & Advertising.
Talk about each one of these innovations on a slightly deeper level, we begin from Kai AI Co-Pilot, a platform well-equipped to automatically generate campaign concepts using a marketer’s brief before instantly building interactive experiences, inclusive of games and sweepstakes, UGC activations, and surveys.
Early users of this technology, in fact, report Kai was able to automatically assign points to results, offer insights for prize incentives, and facilitate weekly (rather than monthly) campaigns.
Next up, we must expand upon Komo Loyalty, which enables brands of any sizes to launch a program in under 10 minutes, rewarding participation, attendance, and feedback at the same time. As for what kind of rewards we can expect here, they may include exclusive content, competitions, tickets, discounts, digital coupons, and more.
“Traditional points programs create a deferred revenue liability because unredeemed points represent a future obligation,” said Joel Steel, CEO of Komo. “Komo Loyalty is different — points and rewards can be funded in real time by third parties, carry no future cash cost, or be instantly fulfilled. That means brands can run powerful, engagement-driven programs with zero balance sheet liability.”
Moving on to Komo Surveys, they are essentially designed to capture real-time feedback at peak engagement moments, all for the purpose of delivering response rates up to 99%, dramatically higher than traditional forms. Once captured, this data can then be used to trigger personalized next-best actions, further deepening customer relationships.
Making the given development even more important would be Komo’s existing stature.
You see, founded in 2014, Komo now serves leading brands in sports, retail, media, broadcast, consumer goods, hospitality, quick-service restaurants, events, and travel industries. Some of the company’s clients include Fox Sports, KFC, Comcast Technology Solutions, Accor, Heineken, Live Nation, JLL, and the ANA, with activations spanning QR codes, mobile apps, in-stadium screens, and live broadcast integrations.
To give you better context of Komo’s impact, it includes, for instance, 3.2 million engagements for KFC’s sports broadcast integration, an average of nine minutes of engagement per user, and 67% year-over-year growth. On top of that, hospitality clients have also reported a 12x return on investment and a 57% increase in customer spend frequency.
“Customers expect more than ever from brands—not just to earn their attention, but their loyalty. Marketers are under pressure to deliver greater impact with fewer resources. That’s why we’ve reimagined the Engagement OS, making it effortless to create interactive content, sweepstakes, and experiences that provide real value,” said Steel. “But the real power is what comes next: every interaction, preference, and data point fuels the next campaign, driving deeper personalization, stronger customer relationships, and loyalty that lasts—all while maximizing ROI.”
